Tired of associating toilet paper with quilting ladies and layers? Or the warm-and-fuzzies of bears and puppies?
Well, Cottonelle has seen to that by bringing the popular vote to a very familiar idiosyncrasy. Cottonelle’s The Great Debate asks: do you roll over or under? More...
Tags: verbal identity, verbal identity news, cottonelle, nielsen, oscars, design, creative, brand voice, diesel, be stupid |
Categories: Design, General, Verbal Identity, Verbal Identity News
by Lauryn Bennett and Pete Cenedella
Microsoft’s engineering partnership with Carnegie Mellon University has yielded a technology with all the earmarks of next-big-thing potential.
Skinput – cleverly named to suggest an input device on your skin – is a relatively small device that projects information onto your arm, and then allows you to interact with that information through simple taps and motions.
Check it out:
More...
Posted by
James Moore on
3/5/2010 12:26 PM |
Comments (3)
Who ever thought being sad could be good for you? As it turns out, as reported by The New York Times, new research is emerging that indicates depression positively benefits our ability to think analytically and creatively. As our mind chews on personal problems through a process called rumination, it taps into our working memory, bolstering our ability to pay attention and problem-solve in general.
Some of history's greatest thinkers and artists, Aristotle, Socrates, Plato and Van Gogh among them, were notoriously plagued by melancholic habitus — what we now call depression. Closing himself off from the outside world and maintaining an inwardly focused state of mind may have helped evolve Darwin's thinking. More...
Tags: darwin, aristotle, plato, van gogh, prozac, depression, verbal identity, naming, nancy andreasen, depression, creativity, roland barthes |
Categories: Verbal Identity, Verbal Identity News
By Paola Norambuena and Emma Cofer
lululemon athletica has a devoted following among yoga fanatics and sporty trendsters who value color and cut in their sportswear—but it also has a naming appeal that hooks everyday window-shoppers.
Let’s face it: the name is captivating. Even before you know what this brand is all about, you’ll pass a storefront and toy with the sound. Lulu. Lemon. L-L-L. The name trips lightly and playfully, infusing the brand with a delicate rhythm that seems oh-so-appropriate for the dually fashion- and Zen-savvy company. But its rationale was purely abstract. There’s a long version of the story involving the Japanese love of “L”s, which don’t exist in the language, but the short version is this:
“In essence, the name “’lululemon’ has no roots and means nothing other than it has 3 ‘L’s’ in it. Nothing more and nothing less.”
Thanks, lululemon.com, for getting right to the point. It’s all about the sound. But how far can the yogi retailer stretch our affection for this naming technique? Well, we’re about to find out. More...
Since when do men parade around on television in their underwear? Since the Dockers “We Wear No Pants” spot aired during the Super Bowl. “Calling all men,” the unseen narrator intones over a pantless male mini-parade, “it’s time to wear the pants.”
And who doesn’t love the Old Spice ads urging guys to “Smell Like a Man, Man” and tempting women with “The Man Your Man Could Smell Like” — a sexy half-naked male model posing on yachts and horses.
But FCUK Man has taken manliness to the next level. Its new website, MANifesto, courtesy of Poke London, claims that “men have lost the ungentle art of manliness,” going on to complain that today’s men no longer know how to unsnap a bra, “put too much gel in their hair and “get nervous around large fish.” More...
Tags: facebook, twitter, manliness, super bowl, french connection, fcuk man, poke london, old spice, dockers, manifesto |
Categories: Verbal Identity, Verbal Identity News
